Ken’s work with Sennheiser includes the creation of interactive experiences focused on attracting, engaging and informing prospective customers. Specific contributions include: Interactive experience strategy based on audience segmentation, user-experience/user-interface design, interactive delivery system design and development.

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ken is expertise – the knowledge needed to guide a project from the early stages through to maturity

ken is empathy – a focus on the needs of the people that will use the product or service we create for them

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Each station includes an instrument that has the ability to cue the user via lights on the frets/keys/drum heads and a touch screen that provides the user with instruction that includes voice over audio, music, video, still images and animation. Individual stations are grouped into “trios” that can interact with each other so that users can play together if they like, or they can play separately with no audio feed between the stations.

The installation makes use of a number of different systems and technologies that must communicate with each other in real time with no delay or lag to provide a seamless experience.

The menu UI is written in Flash running in the AIR run-time environment. It communicates via XML over a socket connection to a Windows Service component that manages all of the interaction with the instrument for audio playback and control of the cue lights, and with a third-party audio processing system for effects and channel mixing – all via MIDI data over USB. Additional support is provided for proprietary protocols used by the Guitar and Bass, for intra-station communication via XML to manage the audio feed that allows users to play together, for real-time status checking of all system components and other features.

This project was technically complex, high profile and significant in scale in scope. The Ken team conceived, designed and developed all of the software components and worked with the EMP team to define the hardware requirements for the installation.

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For the Pizza Run interactive game, our team defined the overall architecture of the application, including the process for remoting multiple player inputs to a central, server-controlled screen, animation over a defined path, hit testing, random events, user feedback, audio control and other requirements.

Pizza Run was the recipient of a Silver Level MUSE award and received the following praise in WIRED magazine: “the most impressive exhibit of all was a maze game, projected from above onto a huge table, an image cast over a cartoon city’s rolling landscape. Blacklit dwellings were embedded into its surface like radioactive Monopoly hotels, distributed around a grid of roads full of threats to the four players pizza delivery vehicles.” – Rob Beschizza, WIRED Magazine

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